Apple corporation follows the market driver strategy. The reasons for why they are market driver are discussed below

From the beginning if their operation, apple has been trying to make value-added, innovative, unique,, and inspiring products & services in order to increase their growth. From the interviews of the CEO of apple Steve jobs to the Fortune Magazine. It can be assured that apple executives always want to be make products of unique & innovative characteristics. Because human want are unlimited, & we can not remain satisfied with what we have or what is available, we always want better than what we have. That’s why, apple is promised to make the features with greatest quality & having the features beyond human intuition or expectation . Apple is not following the market. all the marketers are following apple. That's why. Apple is market driver.