Apple is following the product concept

There is a great quote by Henry Ford, " If I would have asked my customers what they wanted, they would have told me " A fated horse". The quote is reminding us the unlimited wants of human. Apple has become the most important and valued brands in the world, because of its innovative products. According to Steve fobs CEO of apple they are able to think as like as people want, that’s why apple is moving toward to unique, creative, & high quality products. From the era when IPods and I phone caught the peoples heart. Now hat will Apple make, people will think that it will be creative, it will b best, That’s why Apple is following product concept.